Overview
Our
Team
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Co-founder, CEO
Prior to founding Total Sports, Jorge was the founder and CEO of
Diversified Health Care, a company he grew to national prominence
with over 150 employees. Jorge sold the company in 2003 to pursue
his dream of creating the ultimate sports store for athletes, schools
and leagues. Jorge grew up playing sports, including high school
football, soccer and baseball. His love of sports has never stopped
and as a father of 4 children ( ages 19, 17, 5, and 3) he found
himself coaching across multiple sports from youth to the high
school level. This fueled Jorge’s dream of creating the Total
Sports Store, where all kids -from beginners to accomplished
athletes-, parents, coaches, leagues and schools, can come
to the store and find knowledgeable people to help them with their
athletic needs. Jorge’s wife of 23 years, Cindy,
joins him creating the Total Sports Store.
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