Co-founder, CEO
Prior to founding Total Sports, Jorge was the founder and CEO of Diversified Health Care, a company he grew to national prominence with over 150 employees. Jorge sold the company in 2003 to pursue his dream of creating the ultimate sports store for athletes, schools and leagues. Jorge grew up playing sports, including high school football, soccer and baseball. His love of sports has never stopped and as a father of 4 children ( ages 19, 17, 5, and 3) he found himself coaching across multiple sports from youth to the high school level. This fueled Jorge’s dream of creating the Total Sports Store, where all kids -from beginners to accomplished athletes-, parents, coaches, leagues and schools,  can come to the store and find knowledgeable people to help them with their athletic needs.   Jorge’s wife of 23 years, Cindy, joins him creating the Total Sports Store.